![]() Reporters and interviewers want highlights they can review in order to form interview questions more easily. ![]() This would be appropriate for a newspaper feature, or when you are the star speaker of a presentation. The long one is for a deeper dive into your experience and background for in-depth interviews and write-ups. They want some select pull-quotes about your background that would interest their readers (newspaper, bloggers, magazines) or listeners (podcast, radio show). The short one should hit the highlights and is for the person who needs a quick overview of who you are. ![]() ![]() What is the purpose of a resume? I’m not applying for a job I adapted the same bio to fit my Amazon, Goodreads, and Bookbub bios. I tried paying a copywriter to make one for me (as I HATE doing these things) but in the long run I think the one I came up with works best. With Canva, I created a short, punchy version and a long “factual” version. I don’t use Canva a lot, but I loved using it for my resume. Give preparatory info before speeches and presentations when doing public speaking or reaching out to book clubs. You can also have industry specific information about how to order your book wholesale. They can also help them focus the interview in the direction you want.Īpproaching bookstores and libraries to sell/carry your book. You want to make it easy for them to pick questions to ask. It provides “at their fingertips” info so they don’t have to hunt it down with Google. Helps you prep for interviews with newspapers, radio, magazines, or with podcasters and bloggers. With a press kit (now called a media kit to include more outlets), it gave me time to form better questions before I met with the person I was interviewing with. As a writer, you may find it handy to send to podcasters, bloggers, literary agents, booksellers, and other book-related and promotion groups.Īs a former journalist and someone who once did Public Relations for a state agency, it is a godsend to have a media kit with a lot of facts that I don’t have to hunt down. Typically, media kits are for news agencies, like newspapers and television studios. Not all reviews will be winners, but a good review can be all that stands between a book becoming a bestseller or finding its way into the bargain bin.What is a media kit? It is useful information about yourself and your work that is provided to interviewers before an interview to give background. Along with taking the first step towards creating a strong marketing campaign, you'll also increase your chances of getting noticed by reviewers. Put the same amount of effort into your press kit as you did with your book and it'll show. Photos (book cover, author photo, etc.).Book Excerpt (a couple pages worth, usually from the beginning).Now the pièce de résistance: what to include in your press kit. If you send a hard copy when they request a PDF, say goodbye to that potential review. More importantly, nothing gets a manuscript rejected faster than not following instructions. All that being said, you'll want to have both versions available just in case. Most authors make their press kits available on their websites or blogs for easy access, too. Fortunately, we live in the digital age and, more often than not, a PDF will work just fine. A press kit can be provided as a hard copy packet, but keep in mind that sending physical versions can get pretty expensive. Next, let's go over how you get your press kit into the hands of the people who want it. ".authors make their press kits available on their websites or blogs for easiest and quickest access." Plus, if you're planning on including any reviews or accolades on your book's cover or interior, you (or your publisher) will want those added as soon as possible to avoid pushing back your book's release date. Book reviewers have their own publishing deadlines to meet, so the sooner a press kit can be sent the better. Press kits are usually sent before your book is published and include an ARC (Advanced Review Copy) so interviewers and reviewers can acquaint themselves with your work. ![]() Press kits, or media kits as they're sometimes called, are "a package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate." Before we dive into what goes into a press kit, let's talk about why they're important for your book marketing campaign. You want to grab the attention of as many people as possible when you release your book. ![]()
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